What is a Merchant of Record (MoR) and why do Indian SaaS companies need one?

A Merchant of Record is the legal seller of your product to the end customer. Flux by Paytring acts as the MoR for Indian SaaS and digital exporters, taking on responsibility for global sales tax, VAT, GST collection and remittance, chargeback handling, and FIRC issuance, while you focus on building your product.

How is Flux by Paytring different from Stripe, Paddle, Lemon Squeezy, or Dodo Payments?

Flux is built specifically for Indian exporters. Unlike Stripe (not a true MoR in India), and unlike Paddle, Lemon Squeezy, or Dodo Payments which are not India-native, Flux settles directly to your Indian bank account in INR, issues FIRC for RBI compliance on every settlement, and is operated under an Indian payments stack (Paytring) backed by a US Delaware entity.

How does Flux settle payouts to Indian bank accounts?

Flux collects payments globally in USD and other currencies, then settles net of fees to your Indian bank account in INR on a predictable schedule. Each settlement comes with an automatic FIRC for RBI and tax compliance.

What does Flux by Paytring cost?

Flat 5% + $0.30 per successful transaction. No setup fees, no monthly fees, no hidden FX markups. Tax remittance, FIRC, and INR settlement are included.

Who can sign up for Flux?

Indian-registered SaaS companies, digital creators, indie hackers, and digital exporters who want to sell globally without setting up foreign entities.

Privacy Policy — Flux by Paytring

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service. It tells You about Your privacy rights and how the law protects You.

Paytring operates strictly as a B2B payment technology provider and software infrastructure layer. We act solely as a payment collection agent on behalf of registered Merchants. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Definitions

For the purposes of this Privacy Policy:

Company (referred to as "the Company", "We", "Us", or "Our" in this Agreement) refers to Seamless Fintech Innovations, Inc.
Service refers to the B2B payment gateway, API infrastructure, and cross-border settlement software provided by Paytring.
Merchant refers to the registered business entity utilizing the Service to collect payments from their buyers.
End-Customer refers to the individual or business purchasing goods or services directly from the Merchant.
Personal Data is any information that relates to an identified or identifiable individual.
Account means a unique account created for You to access our Service or parts of our Service.

2. Types of Data Collected

Personal Data of Merchants

While using Our Service, We may ask You (the Merchant) to provide Us with certain personally identifiable information used to provision Your Account, perform mandatory compliance checks, and facilitate cross-border settlements. This may include:

Email address
First name and last name
Business registration details, EIN/PAN, and corporate addresses
Beneficial ownership information and director details
Banking information for settlement purposes

Data of End-Customers

As an Agent of the Payee, We process End-Customer data strictly on behalf of the Merchant to facilitate the transaction. When an End-Customer interacts with Our checkout software, We collect:

Billing and shipping addresses
Email addresses
Payment method details (processed securely via Our PCI-compliant gateway partners)
Transaction amounts and purchased item descriptions

Usage Data and Tracking Technologies

Usage Data is collected automatically when using the Service. It may include information such as Your Device's Internet Protocol address (IP address), browser type, pages of our Service that You visit, the time and date of Your visit, unique device identifiers, and other diagnostic data. We use Cookies and similar tracking technologies to track activity on Our Service, ensure checkout security, and analyze performance.

3. Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Service: Including facilitating international payment processing and routing cross-border settlements.
To manage Your Account: To manage Your registration as a user of the Service and grant access to Merchant dashboard functionalities.
For compliance and risk management: To perform mandated Know Your Business (KYB), Anti-Money Laundering (AML), and fraud-prevention checks required by global financial regulators and Our banking partners.
To communicate with You: To contact You by email regarding updates, security alerts, or technical notices related to the Service.

4. Disclosure and Sharing of Data

As a financial technology provider, We do not sell Your data. We share Your personal and transactional information strictly to facilitate the payment lifecycle:

With Financial Service Providers: We share necessary transaction and Merchant data with Our licensed banking partners, acquiring banks, and cross-border settlement partners (e.g., Stripe, Xflow) to process payments, generate required documentation (such as FIRCs), and execute fund transfers.
With Regulators and Law Enforcement: The Company may disclose Your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, enforce Anti-Money Laundering (AML) statutes, or protect against legal liability.
For Business Transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business.

5. Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. Due to strict global financial regulations, We are required to retain transactional data, KYC/KYB records, and compliance documentation for a mandatory minimum period (often up to 5-7 years) even after an Account is closed, to comply with our legal and regulatory obligations, resolve disputes, and enforce our legal agreements.

6. Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to—and maintained on—computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of Your jurisdiction. The Company takes all steps reasonably necessary to ensure that Your data is treated securely.

7. Delete Your Personal Data

You have the right to request that We assist in deleting the Personal Data that We have collected about You. You may update, amend, or request deletion of Your information by contacting Us. Please note, however, that We may be legally obligated to retain certain transactional and identity data to comply with financial reporting and AML laws.

8. Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us:

Entity: Seamless Fintech Innovations, Inc.

US Address:
Seamless Fintech Innovations, Inc.
131 Continental Dr, Suite 305
Newark, DE 19713, USA

India Operations:
Paytring (Seamless Fintech Innovations Pvt Ltd)
2nd Floor, Plot No. 4, Minarch Tower, Sector 44
Gurugram, Haryana 122002, India · CIN: U62099HR2023PTC110567

Email: legal@paytring.com